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My take on Phelps' Frosted Flakes endorsement

By Michael James
Friday, Aug 22 2008, 01:46 PM

I agree with most of the commenters of yesterday's post... Good for him.

The reason I brought this topic up was the numerous articles and blogs that I had read that all included comments from various doctors and nutritionists that commented that Wheaties is a far more healthful product than Frosted Flakes, like this and this and this and this and this and this.

I think the endorsement is fine.  Phelps should get all he can while staying legit (what I mean is Frosted Flakes is good, while an on-line porn site is bad).  Kellogg's is a business to make a profit, and apparently Frosted Flakes is a good brand for them.  Kudos to Phelps for getting a deal, kudos to Kelloggs for reeling in a big fish, and kudos to the responsible parents out there that monitor their childrens junk food intake.
 
Some junk food is good, and as long as the parents are teaching dietary balance and keep reasonable serving portions, I see no problem with this endorsement at all.  And about the parents that aren't montioring their kid's intake of sugarey cereal... well, that isn't Phelps or Kellogg's problem.

Comments

W.A.M.   

Mike...looks like your the one who needs to monitor his junk food intake.

August 22, 2008 10:42 PM

mtgmom   

I thought maybe your question was about this. I agree with you. And if people had the problem with Kellog's, then they must have problems with Coke and McDonald's who sponsor the Olympics also. I think its perfectly fine deal. I dont give my kid food because somebody is on the box. I give it to him because he likes it and if its in moderation I feel its okay. PS I should probably admit, I have a family member who has been in the Olympics, so I understand how difficult it is for these athletes to get sponsors, and how much it costs for training etc. So I say any legitimate sponsor that can help your career (and say like you said isnt porn or something) that they need to grab it because their careers are typically very short.
August 23, 2008 8:37 AM

mute617   

There is a difference in the nutrition of each Frosted Flakes and Wheaties... but it's really not that big a difference.  I'm currently on a diet, I'm using Weight Watchers, it's working great I lost 30lbs already.  Anyway, one serving of Frosted Flakes is 2 points, one serving of Wheaties is 1 point.  You get an extra quarter cup in a serving of Wheaties.. but the difference isn't that great.  So while Wheaties is more healthy, it's not like Frosted Flakes is completely bad for you.

August 27, 2008 9:07 AM

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About Michael James

West Allis resident Michael James is not actually looking for a sponsor, but his blog's name reflects his view of the world in the 21st century. Everything is for sale, from stadium names (Miller Park) to sporting leagues (the Lumber Liquidators Professional Bowlers Association) to bus stop signs. If it can hold an ad, it is for sale.

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